Collateral

Information type: Spatial

Here is my final work for the collateral. The concept for my collateral is “concert”. Since the word Rockwell has ‘rock’ in it, I decided to design it in a way that it is a rock band concert. Besides that, Rockwell has a strong, masculine look to it because of its thick monoweighted stroke that suits the concept which is loud and energetic.

FInal Outcome (motion graphics)

Here is the final motion graphics about Rockwell.

Task 1 (Choosing a font)

The font that I chose for this project is Rockwell. The reason I chose Rockwell is because it has thick bold serifs that represents masculinity. Rockwell is also easier to be seen at at distance and it is suitable for display.